Effective as of February 1, 2022
Hello and thanks for using HeartsBridges, the unique mobile application that let you lock your love within virtual love locks on real love bridges by using the power of Augmented Reality (referred to as the Service and Application).
MIRAD GLOBAL SRL (hereafter referred to as Company) is dedicated to protecting the privacy of our users and handling any personal data we obtain from our users with care and respect. An overall principle is that we do not collect more information than is reasonably necessary to provide you with the best user experience. Company may use affiliates’ or reputable third parties’ services for the processing of personal data collected on or through the Service.
The Service (including the Application) is licensed and available for download against payment through 3rd party stores, such as Apple App Store and Google Play Store. The Service does not pop-up adverts.
MIRAD GLOBAL SRL has its registered office at Ionita Cegan Street, no. 2, RO-050687 Bucharest, Romania, being registered in the Trade Register under the number J40/17786/2005 and is the data controller as referred to in the General Data Protection Regulation (GDPR).
The rules in the European Union for how the personal data of individuals may be collected, stored and used changed on 25th May 2018, when the General Data Protection Regulation (GDPR) came into effect. These rules apply to all companies, wherever they are based, that process personal data about citizens in the EU and other countries in the EEA. The regulation will also continue to apply in the UK after it leaves the EU. We are fully committed to complying with the new rules, and to protecting the rights of all people who give us their data, wherever in the world they may be.
In accordance with EU regulations, you have the following rights with respect to your personal data:
If you want to learn more about GDPR please visit: https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en
You can contact us here to exercise your rights.
Some of the information we collect is provided by you, some is collected automatically (typically from devices) and some may be collected from other sources.
We do not sell your personal data – such as your name and contact information – to third parties to use for their own marketing purposes.
A.Information that you provide voluntarily
Certain parts of our Service may ask you to provide personal data voluntarily. For example, we may ask for certain information in order to register an account with us, use features in our Service, subscribe to marketing communications from us, and/or to submit enquiries to us, such as:
For using the Service after downloading and installing the Application, the User is requested to sign up for a User Account. For this, the User must enter his valid email address and a freely selectable and sufficiently secure password in the registration screen. Further data will be specified after creating the User Account. Please be aware that false, incorrect, or out-dated information may impact Company’s ability to provide you with the Service and to contact you when necessary.
We also collect your information when you use our Service, such as when you invite your beloved person to join you or you create and lock a virtual love lock or share a virtual love lock. Please note that when you decide to create and lock a virtual love lock with your beloved person, your both full name and the date of your virtual love lock will be visible to others irrespective of the selected lock status. Depending on the status you select for your virtual love lock, others could see your love message and love photo. If you don’t want to share such information, please choose the status „Private”. When you choose to upload a photo and select the status “Public” or “Shared” you gave your explicit consent to make this photo available to the public or to a specific group.
To properly use our Service, you may allow us to access your camera, photo library and location. Depending on your device, Apple and Android system will ask for your permission before allowing us to access these resources. You can revoke permissions for the Service to access these resources at any time. In this case, certain features of the Service may no longer be available or the functionality of the Service will be impacted as a whole.
We may also collect your information when you use our Service such as when you upload data, request further services or make selections using our Service, if such functionality is available in the Service.
If you contact our support team or provide us with feedback, we collect the information you give us when you report a problem, contact or communicate with us.
From time to time, we may request your opinions, suggestions, or modification and improvement ideas (referred to as Feedback) through surveys, or other similar requests or based on your own initiative. Any responses you provide are voluntary, however you agree that any Feedback you provide to us shall be owned by Company and may be used by Company in our sole discretion and with no other obligations or payment.
B. Information we collect automatically
We collect information from and about the device(s) you use to access our Service, such as:
We collect location information to provide you with a seamless Augmented Reality experience, provide advertisements or notifications that are relevant to your geographic location, and conduct analytics and optimization to improve the Service.
You can revoke location permissions for the Service at any time. Please be aware that the functional use of the Service: generating virtual love locks, successfully locking of virtual love locks or viewing virtual love locks on real bridges is dependent on the data related to your geographic location, and you acknowledge and agree that any failure to provide or make accessible that data will limit or make impossible the functionality of the Service as described above. We store location data when you generate and lock a virtual love lock on a real bridge.
The log files data is for data security, error analysis and improving system performance only. A merge of this data with other data sources will not be done. The server log files are automatically deleted after 60 days.
Analytics, Advertising & Technical Data
If you wish to opt out of interest-based tracking through your mobile device, you can do so through your device "settings", Privacy Settings–>Ads personalization. Please note that if you opt out through these settings, you will continue to receive advertising after you opt-out, but it may not be tailored to your interests.
APIs/SDKs – We may use third-party Application Program Interfaces (“APIs”) and Software Development Kits (“SDKs”) as part of the functionality of our Services. For more information about our use of APIs and SDKs, please contact us.
We may include and make use of third-party plugins as part of the functionality of our Service (such as Google Maps and others). Plugins may allow third parties including analytics and advertising partners to collect your personal data for various purposes including to provide analytics services and content that is more relevant to you. For more information about our use of plugins, please contact us as set forth below.
We may gather information, including demographic and statistical information from third parties, such as business partners, marketers, researchers, analysts. We may attribute this information to you based on your assignment to certain statistical groups. We may use this information to supplement the other information that we collect or analyse in order to derive your possible interests and to provide more relevant experiences for you within the Service and improve our products, analytics, and advertising.
We may also receive information from third party services about how Company’s own marketing efforts performed on third party sites or platforms.
We may use anonymous, statistical or aggregated information and may share it with our partners for legitimate business purposes. It has no effect on your privacy, because there is no reasonable way to extract data from the aggregated information that can be associated with you.
When you use the Service, you may receive push notifications. If you prefer not to receive push notifications, you may adjust your settings on your mobile device to control whether you want to receive these alerts. Users must be aware that disabling push notifications may negatively affect the utility of the Service.
For securing the communication between the Service and our servers and to protect the transmission of sensitive content, such as passwords, we use HTTPS protocol based on SSL/TSL. If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties.
If any third-party rights have been violated (in particular rights relating to copyright, trademarks, names and symbols) by the user, the user data will not be forwarded to the rights holder unless the latter conclusively demonstrates his/her claims to Company.
Your email address may be used for the following purposes:
Information that we collect and use is normally stored and processed also outside of Europe, for instance in the United States of America and other jurisdictions. The United States, European Economic Area ("EEA") Member States, and other countries all have different laws. When your information is moved from your home country to another country, the laws and rules that protect your personal information in the country to which your information is transferred may be different from those in the country in which you live.
By using the Service, you:
We retain your information only for as long as is necessary for the purposes set out in this policy, for as long as your account is active or as needed to provide the Service to you. We will also retain and use your information to the extent necessary:
When closing your account, be aware that, all your virtual love locks will be irrevocable deleted for you, for your beloved person and from the corresponding bridge, irrespective of your beloved’s consent.
Keep in mind that even though our systems are designed to carry out data deletion processes according to the above guidelines, we cannot promise that all data will be deleted within a specific timeframe due to technical constraints.
Aggregate and/or anonymous information may remain on our servers indefinitely.
Our Service is intended for general audiences over the age of 13 years old. If you are based in the EEA you may only use the Service if you are over the age at which you can provide consent to data processing under the laws of your country. The Company does not intentionally collect personal data about children under the age of 13 years old, or under the age of consent to data processing under the laws of countries belonging to EEA. If you are not over 13 years old (or over the age of consent to data processing under the laws of your countries belonging to EEA) then DO NOT DOWNLOAD OR USE THE SERVICE. If you have reason to believe that we may have personal information from or about a child under the age of 13 years old (or under the age of consent to data processing under the laws of resident countries belonging to EEA), please contact us and we will endeavour to remove this information from our databases.
We take reasonable administrative and technical measures to protect personal data from loss, misuse and unauthorized access, disclosure, modification or destruction. However, there are inherent risks in transmission of information over the Internet or other methods of electronic storage. Therefore, although we strive to protect your data, we cannot guarantee its absolute safety.
If you have any additional questions or requests, you may send an email to firstname.lastname@example.org.
With reference to Clause 12, you will find below a list of further external suppliers, their privacy policies and compliance with GDPR: